SCW has been commissioned by NHS England and NHS Improvement to support this season’s enhanced winter flu programme by optimising uptake of the flu vaccination among the most eligible groups of people so they protect themselves, their families, their communities as well as protect the NHS and social care services.
Working as part of a wider national programme our NHS Immunisation Management Service is:
- Sending up to 32 million national letters, emails or text to remind individuals to book their flu jab
- This is an enhancement to local PCN and GP practices’ current activities
- The flu vaccination reminder letters are to both adults and parents or guardians of eligible children
- This work builds on our existing successful child health immunisation services, transforming and improving vaccination uptake.
- Optimising uptake by making approximately 1.3 million follow up outbound telephone calls to those who haven’t been vaccinated
- Understanding reasons why people haven’t booked an appointment and to encourage uptake
- Regional support
- Our team is supporting all seven NHS regions using operational data to show uptake by cohort, trends, deprivation, ethnicity, outliers
- Geographic data is down to GP practice level if needed
- Evidence informs national and local campaign planning
- Feedback so far shows this is having a great benefit to local planning and providing focus on where uptake needs to be improved.
What is the aim of the flu vaccination programme?
The aim of the national flu immunisation programme is to offer protection against the effects of flu to as many eligible people as possible, particularly those most at risk. Last season, more than 15 million adults and children were vaccinated in England through the flu immunisation programme, from the total eligible population of 25 million. This flu season, providers will work to vaccinate more than 30 million people.
Improving and extending the children’s programme is a key focus in protecting the population from flu. Another key focus of the national programme is ensuring that frontline health and social care workers are vaccinated to protect themselves and the people they care for.
All eligible groups should get the flu vaccination as soon as possible to ensure that they are protected before the flu virus circulates. This year it is more important than ever for eligible people to have the flu vaccine in order to protect the NHS, as COVID-19 is still circulating.
Why is the flu vaccine so important this year?
COVID-19 is still circulating this flu season. In order to protect the NHS and social care services, it is important to minimise the number of people becoming unwell with flu this winter so it is more important than ever to have the flu vaccination. Flu can develop into a serious illness that requires hospitalisation and add to the pressure on the NHS and social care when they may also be dealing with cases of COVID-19. New research from PHE suggests that co-infection of both flu and COVID-19 is associated with a greater risk of more severe illness and death.
For more information on the Flu vaccination programme visit: