Following the successful alcohol awareness campaign delivered by the Public Health Action team in Torbay earlier this year, SCW’s behaviour change specialists once again hit the streets – this time in Bristol – to challenge the local population’s perceptions around alcohol consumption. This visual campaign was delivered in partnership with Bristol City Council and Public Health England and was picked up by the local ITV news channel as well as other local media.
Simple and eye-catching 3D floor graphics were displayed across city centre streets, where the team engaged with the public to share how to take small, positive steps to improve long-term health. Self-help tools, including an information leaflet, a dedicated website and details on local support services were shared, and the theme was showing how to make small changes that could make a big difference.
A recent study, jointly commissioned by 10 local authorities, revealed that one in three adults in the South West are unaware they are drinking too much alcohol and do not recognise the long-term health risks.Kate Knight, Director of Public Health Action, said: "This work began with a study we conducted into alcohol consumption in the South West, which showed a clear need for action. This simple but powerful initiative will help people consider how much they drink. Far from telling anyone off, we want to encourage people to just stop and think about alcohol and give them the tools they need to make small but positive changes that can improve their long term health. We successfully ran this campaign in Torbay last month and over 70% of the people we spoke to said the campaign had made them think differently about alcohol and that they would consider changing their drinking habits.”