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This year’s three-day virtual Confed event was packed full of influential speakers and insightful discussion on the key topics facing the health and care sector and the populations we support. Here's our round-up of SCW-hosted events.

Our sponsored feature zone ‘Protecting Health, Improving Health’ sat prominently alongside other themes and features. The themes were Primary Care, System Integration and Collaboration, Health Inequalities, People, Digital, Innovation, International, Sustainability, Quality and Clinical Improvement. 

Missed some sessions? 

Catch up on our three sessions here – or read the summaries below:

How can innovation solve your wicked problems? 

Place, neighbourhood, community: ICS partnerships and the drive to improve health and reduce health inequalities

The challenge to vaccinate everyone: how to reach all communities

You can catch up with all sessions and visit the online exhibition until 31 July 2021. 

How can innovation solve your wicked problems? 

The number one ‘wicked problem’ Identified by our expert panel landed squarely with the challenge of the pandemic and how organisations had collaborated for positive change as a result.

The 'innovation dilemma' was another stand-out theme. Why do well-managed companies fail?  Sometimes it can be simply that an organisation’s core business model is not set up to allow and promote innovation.  

The panel felt there was an onus on NHS leaders to change the status quo.  Promoting innovation relies on the distribution of leadership, rather than a top-down approach. Creativity is a team sport. The importance of including local people in the innovation journey was also stressed, to build trust.

Asked 'what excites you that you can recommend to other leaders to adopt?' the panel agreed that Innovations that empower the individual to take the best care of themselves and that support the frontline to deliver the best care they can are fundamental.  'We need to be the change we want to see', summarised John to close the session.

Panellists included:

John O’Connell - Director of Strategic and Service Innovation, NHS SCW

• Richard Smale - Executive Director of  Strategy and Transformation, Bath and North East Somerset, Swindon and Wiltshire CCG

• Yinka Makinde - Head of Innovation, NHSX

• Sukhmeet Panesar - Deputy Director Strategy and Development | Data and Analytics | Office of Chief Data and Analytics Officer |Chief Financial Officer Directorate, NHS England and NHS Improvement

• David Howell - Deputy Director for Information,  Surrey Heartlands ICS

Place, neighbourhood, community: ICS partnerships and the drive to improve health and reduce health inequalities 

This panel session looked at the disproportionate toll on those that have faced the worst outcomes from the pandemic.

Tackling inequalities, the panel believed, is the core function and primary task of an ICS. Health problems and illnesses can be affected by more than just health, with social determinants and other life changes playing a part too, and increasing the impact of inequalities.

ICSs work best as a collaboration, not an organisation, where no single entity has a dominant voice. A collaborative effort starting at a local level to find the gaps and respond to them, building on what’s already working in communities and populations to develop solutions.

The panel also explored how our attitudes can hinder change. What is needed is a single clear view of what you are trying to achieve with shared values realised through open, frank, and honest conversations. When implementing services and transformational change, there isn't a one size fits all approach. Each area has its own unique needs and this should be reflected in how resources and incentives are used.

Members of the panel included:

• Fiona Edwards – ICS Lead, Frimley Health and Care.

• James Williams – Director of Public Health, Medway Council.

• Dr Rupa Joshi – GP and PCN Co-Clinical Director, Wokingham North. 

Andrew Fenton -Transformation Director (Health Improvement & Inequalities), NHS SCW

The challenge to vaccinate everyone: how to reach all communities 

Key criteria for success in planning for vaccinations were capacity, capability and resources, according to our third expert panel. They proposed a four-step approach:

• Using data to show where attention should be focused

• Considering insight - what do we know about these communities?

• Co-production and engaging with communities

• Deciding on the most appropriate delivery model 

There are many reasons people might not come forward for a vaccination, and each needs to be addressed. Solutions that can increase uptake include targeted invitations, temporary, pop-up and roving vaccination sites, and different ways to communicate/book vaccines.

Vaccine hesitancy was also explored. Three C’s contribute to the decision: confidence - do people trust the vaccine and believe the benefits? Convenience - can people access the vaccine? and complacency - is the importance of the vaccine understood? 

The panel proposed a fourth C: community - decisions aren't made in isolation, people are influenced by their environment. Hesitancy in cultural groups can influence others in that community to decide against the vaccine too.

The panel were keen to encourage everyone to seize opportunities in day-to-day life to remind people of the NHS vaccination offers and the benefits: it's free, effective and prevents serious illness. 

Panel members included: 

• Kirsty Ball, Head 111 Commissioning (East Midlands), NHS Derby and Derbyshire Clinical Commissioning Group

• Dr Lisa McNally, Director of Public Health for Sandwell Local Authority

• Dr Nisha Jayatilleke, Consultant in Public Health Medicine, NHSE/I

• Rachana Vyas, Executive Director of Integration and Transformation for the LLR CCGs

Faye Robinson, Director of Specialist Services, Procurement|GIS|CHIS|Governance Services, SRO Flu/Covid19 Immunisation Management Service, NHS SCW

• David Ibbotson, Operations Director, Vaccine Programme, NHS SCW

View these sessions and others from the conference on-demand until 31 July 2021.

We’d be delighted to talk further about any of these topics, so please do let us know if you weren’t able to catch us at Confed and This email address is being protected from spambots. You need JavaScript enabled to view it..


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